A new initiative was launched a few days ago by a group of mom bloggers attempting to shift the focus away from “blogola” and perceived brand shilling to the ethical practices much of the community already observes. 200+ bloggers have signed the “Blog with Integrity” pledge and are displaying the badges on their blogs as we speak. Liz Gumbinner (@Mom101) is one of the four bloggers behind the campaign and elaborates on it here:source
Jon Cronin (bio) is Director of Digital Marketing Strategy at DeVries Public Relations - North American Agency of the Year - SABRE Awards.
It’s Jon's job to keep his agency and clients at the forefront of how digital technology is affecting consumers’ lives. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.
He has spent his entire 15 year career in the digital marketing arena working with leading brands such as Yahoo!, Microsoft and P&G .
Jon believes that openness, sharing, and diversity encourages creativity, participation and innovation and through these virtues brands can succeed in the online space.
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Note: Everything posted on this site is Jon's personal opinion. It does not represent the views of DVPR, IPG or its clients.
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