10 Nov 2009

@ISAORA featured on @Coolhunting

 

With a name loosely derived from the Spanish phrase "ahora es," new snowboard-inspired line Isaora founders Ricky Hendry and Marc Daniels recently embraced that attitude to launch a collection that blends sophisticated urban style with technical, on-mountain functionality. You may have noticed their garment-dyed puffer jacket in our recent round-up of winter wear. But of the many standout items from their debut Winter season, the Matrix plaid insulated shirt (pictured above) has already proven extremely popular. On the more fashionable side of the spectrum, primaloft fill makes it light, comfy and exceptionally warm while the perfectly slim fit keeps it wearable. On the functional side, the Structure 3-L jacket (below left) won me over with its Schoeller's C-Change membrane that maintains an even body temperature across a huge range of climatic variation
full article