Trendwatching brings us their monthly "goodie bag" of delicious trends to consume and devour. This month.... juicy "PERK" trends. Building off of their past report on status stories this one should definitely spark some creative ideas.

"PERKONOMICS: A new breed of perks and privileges, added to brands' regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in 2009." "But as we move towards a consumer society that's based more on experiences, on status stories, on the ephemeral and in which, for many, time is now the only true scarcity expect perks and privileges to become an integral part of every B2C industry and sector."