Digital news outlets, in particular: blogs, social networking sites and forums are a potential source of negative conversations that could, if triggered or not addressed, become a major reputation issue or perhaps even a crisis for your brand. In order to prevent this from happening you should establish a comprehensive digital reputation management and crisis prevention plan. This plan can help ensure as much protection and warning to potential damaging developments.

The primary goals of the plan are to:

• Establish a crisis action plan that can be implemented quickly and that addresses both potential negative issues, as well as supports positive conversations
• Leverage your influencers, both paid spokespeople, community manager(s) and trusted media advocates
• Establish a fully trained cross-functional Reputation Management Team inside of your organization

Secondary goals:

• Become a trusted voice in the digital landscape
• Compliment and enhance any social engagement programs already in place

When a crisis/issue arises, follow these seven guiding principles.
1. Communicate quickly and accurately
2. Be transparent and consistent
3. Create a dialogue
4. Deploy SEM (Search Engine Marketing) techniques
5. Address detractors
6. Amplify/Activate advocates
7. Leverage your editorial assets (friends, 3rd party partners, endorsements, digital media partners, etc.)

The crisis framework should incorporate these pillars:

Listen
- Establish weekly social media monitoring that specifically focus on potential issue topics
- If an issue arises, expand reports to appropriate time intervals with response recommendations to take action against

Anticipate
- Know where your promoters and detractors live online
- Consider campaigns focused on potential issues during non-crisis times to develop relationships that could be revisited if needed
- If an issue arises, engage influencers in rapid response efforts as needed, make sure to customize and humanize your responses as much as possible.

Develop
- Create a response plan that addresses who, when and how to respond to each potential area and make sure that your site can handle live two way communication (no email forms) and the team is trained on how to communicate authentically in the digital space.

Engage
- Activate the response plan, consider a personal message from a company spokesperson that is genuine and not overly scripted.
- If you have already established your relationships with advocates on Twitter, Facebook and blogs than you should have people that you can help get your point of view out. - This is the key to getting your brands voice heard.

Advertise
- Utilize search, online and traditional advertising to expand your point of view and create calm

Image credit: Getty Images, Appleping/Flickr

The internet is a rather polarizing force, drawing us in with its promise of vast pools of knowledge and greater efficiencies, at the same time it overwhelms us with superfluous information and whittles away our attention spans. It is the driver of behavioral shifts that have happened so gradually, that it’s difficult to say whether the web evolved alongside of us or we along with it.

And now that we’ve welcomed this convenient, pervasive technology into our lives and are finally beginning to understand its impacts - both good and bad - how do we step back and achieve a balance? If you’re reading this, chances are you’re not some modern day Luddite with a rotary phone or a hardcore second-lifer in need of a 12-step intervention, but the question is still a valid one.

In an effort to dial back this online noise, John Freeman has penned his personal manifesto for what he calls “Slow Communication,” in a piece for the Wall Street Journal that has been adapted from his forthcoming book, “The Tyranny of Email“. In it, he argues for the considered and the physical as a necessary antidote to the pace and lack of context provided, where speed is too often confused with progress and efficiency.

We were particularly struck by Freeman’s provocative query that asks, “How many of our most joyful memories have been created in front of a screen?” While we might not have collectively reached this point yet, it certainly raises interesting ideas about what our future constructions of meaning might come to resemble if we continue on our current trajectory.

Freeman concludes with an appeal to the fleeting, the personal and the unhurried as a way to preserve our happiness and sanity without completely halting the way forward:

We are here for a short time on this planet, and reacting to demands on our time by simply speeding up has canceled out many of the benefits of the Internet, which is one of the most fabulous technological inventions ever conceived. We are connected, yes, but we were before, only by gossamer threads that worked more slowly. Slow communication will preserve these threads and our ability to sensibly choose to use faster modes when necessary.

The Wall Street Journal: Not So Fast

via: http://www.informationisbeautiful.net / http://twitter.com/amysho

Posted from Jon Cronin's Stream Of Consciousness

via:

Posted from Jon Cronin's Stream Of Consciousness

Posted from Jon Cronin's Stream Of Consciousness

http://www.steverubel.com/lifehacks-three-tips-for-managing-the-stream

Posted from Jon Cronin's Stream Of Consciousness

By Elsa Kim and Sam Gilbert
with Michael J. Edwards and Erhardt Graeff

Michael Jackson’s death created an emotional outpouring of unprecedented magnitude on Twitter. In this report, we examine 1,860,427 tweets about Jackson’s death in order to test various methods of sentiment analysis and gain insights into how people express emotion on Twitter.

Key findings

• At its peak, the conversation about Michael Jackson’s death on Twitter proceeded at a rate of 78 tweets per second.
• Users tweeting about Jackson’s death tend to use far more words associated with negative emotions than are found in ‘everyday’ tweets.
• Roughly 3/4 of tweets about Jackson’s death that use the word “sad” actually express sadness, suggesting that sentiment analysis based on word usage is fairly accurate.
• That said, there is extensive disagreement between human coders about the emotional content of tweets, even for emotions that we might expect would be clear (like sadness).
• Tweets expressing personal, emotional sadness about the Jackson’s death showed strong agreement among coders while commentary on the auxiliary social effects of Jackson’s death showed strong disagreement.
• We argue that this pattern in the “understandability” of certain types of communication across Twitter is due to the way the platform structures the expression of its users.

  Article: http://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/

http://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/

Posted from Jon Cronin's Stream Of Consciousness

Posted from Jon Cronin's Stream Of Consciousness

via: http://twitter.com/katiebest